In a recent press release, Euronet Worldwide, a global financial technology solutions and payments provider, announced that the placement of AMBER Alerts on its ATM screens in several European countries had resulted in hundreds of phone calls and the successful location of eight missing persons during 2020. AMBER Alerts are emergency messages issued when a law enforcement agency determines that a child has been abducted and is in imminent danger. AMBER Alerts inform communities to assist in the search for and safe recovery of an abducted child.
Euronet initiated this community service on their ATMs in the Netherlands in 2019, and quickly expanded to four other European countries. Given the success, Euronet expects to broaden the service to its ATMs in other European countries in the coming months.
One reason we can provide this important service is the ATM Channel Manager software that Euronet has developed and deployed on its ATMs”, said Tony Warren, Managing Director – Euronet USA. “Because the ACM Client eliminates the dependency on states and screens, it allows dynamic content to be remotely deployed to ATMs easily. With ACM, content updates such as these alerts and even targeted advertising can be handled by marketing staff without IT involvement. To increase the value and effectiveness of content ACM enables it to be customized by ATM location, ATM User or even time of day, making it possible to deliver timely and relevant information to both ATM users as well as passersby.”
Euronet’s ATM screens, viewed by millions of users and passersby each day serve not only the community’s financial needs, but also provide important public service announcements such as these AMBER Alerts and notifications for area events. And since ACM supports both video and still imagery, the information can be shared in a variety of formats.
ATM Channel Manager Client Solution (ACM Client) is a multi-vendor, multi-function ATM driving software for financial institutions and ISOs looking to modernize customer experience and fleet operations with a rich transaction set and state-of-the art tools for comprehensive real-time fleet management.
Teresa Barry is Global Product Marketing Manager for Euronet’s Self Service Banking Solutions. Prior to joining Euronet in 2015 Teresa has worked for more than 20 years in software product development and marketing, with a focus on customer/user experience.
