Euronet

Insights & Innovation from Euronet Software

Stay informed with the latest updates, expert insights, and industry trends with Euronet Software Group’s Voices & Views.  You’ll hear more about our cutting-edge fintech solutions, as well as find practical strategies for modernizing and optimizing your transaction systems.

ATMs and the Next Generation

ATMs, initially designed to dispense cash, have greatly expanded services over time. Cash and check deposits, transfers, ordering of checks or statements, and FX currency

ATMs, initially designed to dispense cash, have greatly expanded services over time. Cash and check deposits, transfers, ordering of checks or statements, and FX currency dispensing all connected the customer to an increasing number of banking products and services.

Connection to a larger payments ecosystem followed with the introduction of utility bill payments, remittance, charity donations, prepaid airtime and digital wallet top-up.

Today, the ATM is a marketplace for a host of non-traditional banking services, enabling the user to purchase digital content, lottery, event and museum tickets, as well as transportation passes. At the same time, ATM screens have found their place in the world of advertising, displaying generic or personalized – often interactive – targeted messages to users.

These enhanced services attract new consumer market segments of digitally savvy individuals who view the ATM as a one stop shop, fulfilling multiple payment needs, banking or retail, at home or when traveling.

Globally, Gen Z users come to expect these ATM transactions. They receive or transfer money, buy digital content, pay bills, buy airtime, and travel the world. When transacting, they appreciate the practicality and speed of diverse digital channels. Innovative ATMs fit well with the Gen Z profile as a fast and reliable hub to a variety of everyday activities or special experiences. The ATM underlying technology is also rapidly evolving, transitioning from cards to mobile phones and from PIN security to biometrics, in line with Gen Z preferences.

Financial institutions and ATM operators who embrace diverse transaction capabilities and cutting-edge technology on their terminals will succeed in attracting the next generation to the ATM and enhance their presence and brand identity in the payments landscape of tomorrow.​

Trends that shaping the Payments Industry

In reviewing industry expert’s assessment of current trends, we see similar themes emerge: the rise of contactless payments and the decline of cash payments; cross-border

In reviewing industry expert’s assessment of current trends, we see similar themes emerge: the rise of contactless payments and the decline of cash payments; cross-border payments increasing, while payment saturation rises; fraud protection. The last few years have witnessed a meteoric rise of fintechs.

All of this, perhaps, guided by Young Millennial and Gen Z’s impact on the payment culture and the ever available smartphone. These consumers just want a seamless, painless, payments journey. Banks and fintechs will have to adapt to the expectation for speedy and intuitive payment methods in order to capture the short attention span of consumers.

But across all these trends, what are the ones that will most affect our customers? We think it boils down to these three “mega-trends”:

    • Simplify Your Modernization – Moving to an open and agile framework is critical. However, the safer, more measured response to Rip and Replace is adapting to the new consumer expectations through incremental change via a microservice and API-focused architecture. This allows FIs to migrate to more nimble solutions through bite-sized chunks rather than completely starting over from scratch without major reprogramming or downtime. In the end, FIs will be more strategically positioned to meet the latest needs of their customers quickly.

    • Fraud protection – Much like the finance sector they infiltrate, fraudsters have become increasingly more advanced. And the influx of new payment channels has created exponentially larger amounts of data that must be protected at all costs. As consumers continue to shift their payment activity towards mobile and online channels, the importance of fraud prevention becomes paramount. And while we hear consumer’s need for speed, it shouldn’t come at the cost of security. Does speed trump security? Maybe real-time isn’t the answer, but meeting consumer’s need for convenience should be the focus.

    • Cross-border payments growth – The majority of businesses still do not sell across borders, but with exponential growth of cross-border payments and the expectation that countries will soon collaborate to write global standards, this will change. Speed doesn’t just impact domestic payments. All the improvements made to domestic payments will undoubtedly shift towards cross-border next. The days of cross-border payments being slow and expensive are behind us.

As these mega-trends further develop, the global payment landscape will continue to shift. Banks, merchants and financial services organizations will need to keep up with these profound changes. Euronet’s Ren solution supports our customers and partners in quickly adapting to changing business practices, which leads to greater efficiency, increased profitability, and a better customer experience. Ren’s focus on flexibility and industry standards makes it the ideal choice for modernizing legacy infrastructures and staying ahead of groundswell of change.

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