The average cost of acquiring new customers or retaining existing customers is generally on the rise. In the highly competitive world of banking, financial institutions are constantly searching for ways to gain an edge and stand out from the crowd. One of the most effective ways to achieve this is through personalization.

Personalization means treating each customer as unique and providing them with an experience that facilitates their personal objectives and ambitions. ATMs are ideally suited to a variety of personalization strategies–from simple localization imaging and on- screen messaging to more complex individual product recommendations.

ATMs are most effective for customized marketing when financial institutions tap into the valuable data they collect on customers. ATMs have the added benefit of delivering
a captive audience that’s more receptive to marketing messages than the audiences that institutions might reach through other channels. In fact, when consumers trust a brand, 59% say they are more likely to buy the brand’s new products and/or buy the brand even if not as cheap as a competitor.1

Contextual personalization, occurring in real-time– has the power to drive sales and revenue, boost conversion rates, and foster customer loyalty. A 2021 study by McKinsey2 found that while personalization does drive performance and better customer outcomes, only 47% of companies offer personalized experiences based on live consumer data. This means, financial institutions that utilize on-target personalization have a distinct advantage over competitors who don’t.

Why is real-time personalization so valuable? The following are just a few documented benefits of real-time personalization:

• Offers selected in real-time interactions have been
  shown to have much higher response rates
• An increased cross-sell success rate from under
  10% to more than 40%
• 200% increase in sales attributed to offers printed on receipts

1 https://www.edelman.com/trust/2023/trust-barometer/special-report-brand-trust/ collapse-purchase-funnel
2 https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ the-value-of-getting-personalization-right-or-wrong-is-multiplying

ATMs are attention-getting billboards for banks.

To achieve high levels of success with personalization you need to understand your customers’ wants, needs, and behavior.

By considering both a person’s identity and behavior, you can target the right message to the right person at the right time. This approach is truly a win-win, providing your customers with attractive and relevant offers and improving your chances for a successful cross-sell. Creating distinctive, captivating communications about your company, your brand, and your products will help you to stand out.

Who is the customer?

• What details are available in your customer database? Information regarding demographics, psychographics, account details, purchase history, social network relations, and so forth can provide great insights that can be used for highly personalized on-screen marketing offers. Ren ATM Management makes it easy for marketing staff to
  design and execute these campaigns without IT staff involvement.

What is the customer doing?

• Behavior — information about how the person is behaving during the moment of interaction, for example: what type of transaction(s) is the customer performing at the ATM during this visit; what time of day is the transaction occurirng; where is this ATM located; what insights do their shopping patterns provide? Utilize this information to serve up helpful offers and product recommendations.

Much as they do in their branches and other channels, banks are using ATMs to deliver the more personalized experience that consumers demand. Today’s ATMs are increasingly mobile-centric, capable of taking full advantage of advanced personalization. Modern ATM Management systems, such as Ren ATM Management, capture real-time data and have built-in analytics that can record user demographics as well as transaction times and patterns. Financial institutions can use this data to improve the overall customer experience. ATM personalization can range from allowing customers to configure a set of shortcuts for their most frequent transactions, to quick-cash options, to targeted product offerings or brief educational presentations based on customer segmentation. By delivering highly personalized experiences that are contextual, intelligent, and secure, ATMs can meet a wide variety of customer needs, around the clock– even when branches are closed. And– ATMs do so at a reduced cost compared to tellers.

Personalization Payoffs

Cross-Selling

Advertising relevant banking products on the ATM screen while a transaction is being processed. By conveying relevent brand messages, promoting your latest products and services, and showcasing helpful banking advice based on customer segmentation your institution can experience a significant increase in additional sales. 80% of brands that use digital signage record an increase in sales, up to 33% .
An Enriched Customer Experience

• Creating customized, relevant messaging that is captivating and informative strengthens your organization’s relationships with your customer base. Being able to demonstrate that you know your customers’ needs and understand their interests is a strong advantage over your competitors.

Localization

• Based on the location of the ATM advertisements can be personalized for the area. An ATM in a shopping mall may offer unique discounts only available to ATM users for a nearby merchant or restaurant. The coupon can be printed on the ATM receipt. An ATM near an arena or event venue may offer digital tickets to upcoming events.

Security & Convenience

• By utilizing QR codes and Near-Field Communication (NFC) technology, ATM transactions can be performed with a higher level of both security and convenience. By initiating a transaction on their smartphone and then scanning a QR code or bar code at the ATM to complete the process, consumers avoid the risks associated with card skimming. QR codes can also be used to allow customers to download a detailed product brochure, initiate an application for a loan, or open an additional type of account.

59% of people who see a digital ad want to learn more about the topic

Digital Signage has a recall rate of 83%

3https://www.digitalsignagetoday.com/blogs/100-proven-roi-driven-digital-signage-statistics-2022

Why Ren ATM Management?

Ren ATM Management allows FI’s to personalize interaction in multiple ways:

• First, by allowing customers to save a set of as many as seven preferred transaction shortcuts, customers can quickly and easily access the transactions that they most typically perform. This means that for most customer interactions the customer can access a saved transaction shortcut and reduce the total transaction time. It also helps to nurture the perception that the FI “knows” the customer and is familiar with their routine. And because the transaction shortcuts are customer-maintained, updating the shortcuts is a simple process that takes effect immediately allowing customers to keep the preferences current as their needs and lifestyle may change.
• Additionally, Ren ATM Management supports the use of the ATM as a digital billboard displaying targeted messaging and product offers based on a host of customer characteristics so that customers can receive timely and relevant information about beneficial services, or even notifications of changes in bank policies that impact them. Doing so doesn’t have to add time to the transaction as Ren uses the seconds during which account information is being retrieved or while cash is being dispensed to display either video or still images to convey this information
• ATMs in retail locations provide unique opportunities to partner with nearby businesses, particularly if those businesses are also customers of your institution. Since Ren ATM Management also supports couponing, either printed on the customers receipt or dispensed from one of the ATM cash cassettes, you can charge the business an additional amount for advertisements that include coupon dispensing. Coupons can be enhanced with images that tie back to the on-screen advertisement, as well as with barcodes and/or QR codes to assist with tracking redemption of the coupons.
• Another way Ren ATM Management supports customer convenience and time saving is the ability to purchase virtually any product or service via the ATM. From banking products to third-party offerings, Ren ATM Management allows the ATM to function as digital marketplace. FI’s can use their own market intelligence to determine which products or services are most meaningful to their customer base. Ren ATM Management even allows flexibility to vary the products and services by ATM location, allowing for just the right product mix at each ATM. This not only ensures that customers have the services they are looking for but also reduces fleet costs by only deploying the hardware and functions where they are truly needed.
• Perhaps, one of Ren ATM Management’s most game-changing functions is the ability to empower marketing resources to make branding and imagery changes on their own—without IT staff support. Using Ren’s Designer module, marketing can easily insert new images, change fonts, colors, screen text, button shapes and labels with ease. Making these types of changes is a simple matter of drag & drop or point & click. With Ren Designer, users can update ATM screen imagery as well as make updates to receipt layout and imagery to ensure that the organization’s branding and image are reinforced and supported with all transactions.

Euronet was one of five companies with a presence in Arkansas presented with the Governor’s Award for Excellence in Global Trade October 4, 2024 in Little Rock. The award honors companies of all sizes for excellence in actively selling products in international markets.

“Arkansas’ exports are our representatives on the global stage, from Delta-grown rice to Camden-built missiles,” said Governor Sanders. “I applaud the trade leaders receiving this year’s awards. With their help, my administration is cutting taxes, investing in education, and growing our workforce to make Arkansas a trading powerhouse.”

This is the 14th year for the award, established by the Arkansas District Export Council (DEC) in collaboration with the Arkansas Economic Development Commission, the US Commercial Service and the Arkansas World Trade Center. 

Euronet Worldwide has established a global real-time digital and cash payments network with millions of touchpoints, moving money in all the ways consumers and businesses depend upon. This includes money transfers, credit/debit processing, ATMs, point-of-sale services, branded payments, currency exchange and more. With products and services in more than 200 countries and territories provided through its own brand and branded business segments, Euronet and its financial technologies and networks make participation in the global economy easier, faster and more secure for everyone.

Founded in 1994 with the ambitious goal of revolutionizing electronic payments globally Euronet acquired ARKSYS, a computer software firm founded in Arkansas specializing in electronic payment and transaction delivery systems in 1998.  The company maintains an office in Little Rock, with 137 Arkansas employees working to revolutionize the financial industry.

Biometrics – unique physical characteristics such as fingerprints, facial recognition, and iris scans – enhance security, customer experience, operational efficiency, and regulatory compliance within the industry. Here, we explore how these advancements are reshaping the landscape of payments.

Supporting Ukrainian Banking Services In times of crisis, the financial system’s stability becomes crucial for individuals’ well-being and communities’ resilience. Since the war in Ukraine began, maintaining access to banking services has been a vital challenge for citizens.

Since the conflict began in February 2022, the Ukrainian banking sector has had to adapt to new realities. Citizens displaced within the country or seeking refuge abroad rely heavily on uninterrupted access to their financial resources. Imagine you’ve fled eastern Ukraine, seeking refuge in a neighboring country like Poland. All your assets are still in Ukraine. However, thanks to your bank, you can continue to manage your finances seamlessly across borders.

Euronet’s Role in Financial Technology Solutions

Euronet, a global leader in financial technology solutions, has ensured that banking transactions flow in a country facing unprecedented hardships. Euronet and its banking partners have worked tirelessly, demonstrating a commitment to maintaining uninterrupted banking services within Ukraine and across borders.

“At Euronet, we are deeply committed to supporting our partners in Ukraine during these challenging times. The dedication we have witnessed from our Ukrainian banking partners inspire us daily.” – Tom Kleinsorge, Vice President, Global Software Sales, Euronet Worldwide.

Lifeline Services for Individuals

Card payments, cash, and other banking services provide a lifeline for individuals seeking to maintain some semblance of normalcy in their daily lives. By leveraging Euronet’s technologies, banks can continue processing transactions efficiently, ensuring that Ukrainians can access their funds and carry out much-needed financial transactions.

Technological Support and Mission

Euronet’s advanced technologies and robust network have played a pivotal role in supporting the need for access, ensuring that people can continue to manage their finances despite the turmoil. Our mission is to make participation in the global economy easier, faster, and more secure for everyone, especially in times of crisis.

“We stand by our partners and the Ukrainian community, working tirelessly to maintain and enhance their financial capabilities.” – Olimpia Modorcea, Senior Account Manager EMEA, Euronet Worldwide.

Euronet’s efforts ensure that financial stability and access remain steadfast despite the ongoing conflict, providing a critical foundation for Ukraine’s strength and recovery. Our unwavering support and innovative solutions are vital in helping Ukrainians navigate these challenging times, maintain their financial stability, and foster community endurance.

New Opportunities for Banks

In recent years, the concept of embedded finance has reshaped the traditional banking and payments landscape. This innovative approach allows non-financial companies to integrate financial services into their platforms, providing a seamless experience to consumers. From major players like Amazon and Uber to smaller businesses, embedded finance is democratizing access to financial services. But what role do banks and third-party vendors play in this evolving market, and how can technology solutions help facilitate this transformation?

Understanding Embedded Finance

Embedded finance essentially enables companies to incorporate banking services—such as payment processing, lending, or insurance—directly into their non-banking platforms. This integration provides a more cohesive user experience, making financial transactions as straightforward as ordering a ride or buying groceries online.

For example, platforms like Robinhood have changed the way people invest and manage their finances by merging brokerage, banking, and retirement accounts through user-friendly interfaces. This not only simplifies user interaction but also enhances customer loyalty and service utilization.

The Role of Banks and Third-Party Vendors

Banks and third-party vendors are central to the embedded finance ecosystem. They provide the necessary infrastructure and regulatory framework for non-financial companies to offer financial services. Banks can leverage their existing capabilities and trust to partner with fintech and other industries wishing to embed financial services into their offerings.

By utilizing banking infrastructure like Switching & Routing to access bank balances and safely expose them to third parties for embedded finance offerings, there is a clear pathway for banks to become integral players in providing backend solutions that support embedded finance.

The Advantages to Banks of Embedded Finance

• Increased Customer Base: By partnering with third-party companies, banks can reach a broader audience.
• Enhanced Brand Presence: When a bank’s services are embedded into a third party’s offerings, it increases the bank’s visibility and market presence without the need for extensive marketing campaigns.
• Diversified Revenue Streams: Partnering with various third parties allows banks to diversify their revenue sources. They can earn fees from third-party companies for providing banking services or earn interest from the new accounts opened through these partnerships.
• Improved Customer Engagement: Embedded finance can enhance customer engagement by providing seamless financial services within a third party’s ecosystem. Customers are more likely to use banking services if they are conveniently integrated into platforms they already use and trust.
• Cost Efficiency: Banks can save on customer acquisition costs by leveraging the customer base of their partners. The third-party companies essentially market the bank’s services, reducing the bank’s need for extensive marketing and sales efforts.
• Innovation and Flexibility: Working with third parties often requires banks to innovate and adapt their services to meet the specific needs of the partner’s customer base. This can lead to the development of new financial products and services that can be offered more broadly.
• Data and Insights: Banks can gain valuable data and insights from their partnerships, helping them understand customer behaviors and preferences better. This information can be used to tailor services and improve customer satisfaction.
• Regulatory Compliance: Banks already have the necessary regulatory frameworks in place to offer financial services. Third-party companies can leverage this compliance infrastructure to offer banking services without needing to navigate the complex regulatory landscape themselves.
• Risk Mitigation: Banks can spread risk by collaborating with third parties. For example, the financial risk associated with extending new services is shared between the bank and the partner company.
• Enhanced Customer Trust: Partnering with reputable third-party companies can enhance a bank’s credibility and trustworthiness in the eyes of consumers, particularly if the third party has a strong brand reputation.

These advantages make embedded finance a compelling strategy for banks looking to expand their reach, innovate their offerings, and enhance customer engagement and satisfaction.

How Ren Can Facilitate Embedded Finance

Euronet’s Ren Payments platform is designed to provide a robust, secure, and flexible backbone for any company looking to venture into embedded finance. Here’s how Ren could empower banks and third-party vendors:

• Modern, Flexible Technology: Ren’s platform is built with modern technology designed for flexibility to adapt to present and future embedded finance needs. Its platform-agnostic design means it can operate across various environments, whether on private or public clouds like Azure, GCP, or AWS.
• Developer-Friendly Tools: With industry-standard open APIs, Ren allows developers to easily integrate banking services into their applications, making it easier for banks and third parties to customize and extend their offerings.
• Seamless Global Payments: By bridging markets and uniting currencies, Ren helps banks facilitate faster and more efficient cross-border transactions, a critical component of global embedded finance solutions.
• Faster Market Entry: Ren’s streamlined regulations and card issuance solutions enable quicker launch times for new products, allowing banks and their partners to stay competitive and responsive to market demands.
• High Availability and Business Continuity: Ren guarantees 100% availability with its active-active+ and adaptive routing strategies, ensuring that financial services can be offered continuously, without interruption due to technical maintenance or failures.

Looking Ahead

The landscape of financial services is evolving rapidly, with embedded finance at the forefront of this transformation. For banks and third-party vendors looking to explore this burgeoning field, partnering with a technology provider like Ren can provide the necessary tools and infrastructure to successfully integrate and offer these services. By doing so, they can not only expand their market reach but also enhance the overall customer experience, paving the way for a new era of financial integration.

Engage with Euronet’s Ren API Gateway

Discover the Ren API Gateway’s transformative potential for your institution. Embrace the technology that powers seamless, secure, and efficient digital banking.

To explore how Euronet can support your digital transformation journey, contact our team, or visit us at https://euronetsoftware.com/.

A Hybrid Approach to the Future of Plastic

In this digital age, Generation Z’s preference for digital payment solutions is helping to reshape the banking landscape. A recent article from Financial Brand (When Will Mobile Banking Finally Kill the Plastic Card?) highlights this shift, emphasizing Gen Z’s inclination towards smartphones and digital wallets, which streamline their financial transactions and fit seamlessly into their digital-centric lifestyles.

Understanding Gen Z’s Payment Preferences

As we’re all well aware, Gen Z, the first to grow up entirely in the digital era, uses smartphones as their main source for managing their daily lives, including financial transactions, where digital wallets provide a convenient, all-in-one platform for payments, identification, and personal data management. Integrating payment functions into social media and e-commerce platforms caters to Gen Z’s preferences, marrying convenience with their environments.

This must be the end of physical cards, right? Well, as Mark Twain said, “The reports of my death are greatly exaggerated.” Despite the convenience of digital wallets, the transition away from physical cards is not absolute. The article wisely points out that physical cards still hold significant value. They are widely accepted, still offering a reliable payment option when digital systems fail or are unavailable, and represent a tangible symbol of financial status for many. Additionally, concerns over digital security persist, with a notable portion of Gen Z expressing reservations about the security of digital-only solutions.

Euronet’s Vision for a Hybrid Future

At Euronet, we recognize these evolving preferences and the need for a flexible, hybrid approach to payment solutions. We agree with the observations made in the Financial Brand article and see the value in offering digital and physical payment options.

• Effortless Card Management with Ren: Our Ren Payments platform exemplifies our commitment to providing comprehensive card management solutions. Ren ensures that customers can seamlessly enjoy the benefits of digital and physical cards. From card sponsorship and custom creation to fulfillment and lifecycle management, Ren covers all aspects of card management.
• Best of Both Worlds: Ren offers the flexibility to issue digital and physical cards, including tokenized cards compatible with Apple Pay and Google Pay, virtual cards for secure online transactions, and traditional physical cards equipped with EMV, NFC, and magstripe technologies.
• Dynamic Spend Controls and Real-Time Card Processing: We also provide dynamic spend controls to create unique customer experiences while enhancing security and reducing fraud. Our real-time card processing capabilities complement this, ensuring compliance and efficiency across all major card networks.

Ready for Tomorrow: Pioneering Payment Flexibility

As the financial ecosystem evolves, Euronet stays ahead by continually adapting to the changing preferences of all consumers. Our Ren Payments platform represents our commitment to versatility, offering both digital and physical card solutions to ensure everyone can manage their finances their way. As we look toward a future where digital and traditional banking coexist, Euronet is here to guarantee that choice and security remain at the forefront of your financial transactions. Join us in embracing the future of banking—flexible, secure, and tailored to your needs.

How Euronet’s Ren Payments Drives Digital Innovation

Explore the transformative role of API Gateway technology in digital banking. Learn how it empowers financial institutions with agility, security, and seamless integration for a future-ready banking ecosystem

In an era where digital transformation is not just an advantage but a necessity, the financial sector stands at the forefront of innovation. The rapid evolution of digital banking demands solutions that are not only robust and secure but also flexible enough to adapt to changing market dynamics. This is where the power of API Gateway technology becomes undeniable, acting as the cornerstone for modern digital banking ecosystems.

The Role of API Gateways in Digital Banking

API Gateways are crucial conduits facilitating seamless communication between disparate banking systems, applications, and services. Imagine a bustling city where every inhabitant speaks a different language, yet everyone can effortlessly interact, trade, and collaborate thanks to a universal translation system. Similarly, API Gateways ensure that various components of the digital banking landscape work harmoniously, enabling financial institutions to deliver frictionless and secure customer experience.

Advantages of API Gateway Adoption

Strategic Agility: API Gateways allow banks to swiftly deploy new services and adapt to market shifts, ensuring they stay ahead in the competitive landscape.

Security and Efficiency: They offer a centralized hub for managing data exchanges, bolstering security protocols while streamlining operations and enhancing customer relations.

Integration and Versatility: The ease of integrating with various technologies reduces the complexity of digital services, allowing banks to focus on innovation and core objectives.

Euronet’s Ren API Gateway emerges as a pivotal solution, perfectly aligned with what modern financial institutions require to thrive.

How Euronet’s Ren API Gateway Powers Digital Banking

Digital Banking’s Backbone: The Ren API Gateway simplifies the intricate web of digital banking, providing a platform for effortless and secure interactions across the financial ecosystem.

Accelerated Financial Services: Ren offers the agility needed to deploy new services rapidly, empowering institutions to respond quickly to new opportunities.

Navigating Financial Complexities with Ease: Ren guarantees secure and efficient data flow, ensuring compliance and enhancing customer trust in an increasingly digital world.

Future-Proof Your Financial Ecosystem: With the Ren API Gateway, banks are equipped to meet today’s demands while being adaptable to future developments in digital payments.

A Partnership for the Future

The shift towards digital banking is irrevocable, and the adoption of API Gateway technology is a testament to an institution’s commitment to innovation and customer satisfaction. Euronet’s Ren API Gateway is more than just a product; it’s a strategic ally in the journey toward digital transformation, designed to meet the nuanced demands of the financial sector.

Engage with Euronet’s Ren API Gateway

Discover the transformative potential of the Ren API Gateway for your institution. Embrace the technology that powers seamless, secure, and efficient digital banking.

To explore how Euronet can support your digital transformation journey, contact our team or visit us at https://euronetsoftware.com/.

SIMO_WHITE_PAPER_013024In an era where digital innovation often drives market leadership, our latest white paper reveals the power of Euronet’s Ren technology in transforming Mozambique’s banking sector. Discover how you can leverage this technology to not just keep pace, but lead in today’s competitive financial landscape:

•  Revolutionizing Mozambique’s Banking: Explore the journey towards a digital, inclusive financial ecosystem that’s driving economic growth.
• Euronet’s Impact: See firsthand how Ren technology has made banking services in Mozambique more accessible, efficient, and secure.
• Strategic Partnerships: Gain insights into our successful collaborations, including with Sociedade Interbancária de Moçambique (SIMO).
• Innovations at Your Fingertips: Dive into the specific Ren technologies reshaping banking—from mobile solutions to digital payments—and envision how these can be integrated into service offerings.
• Navigating Regulations: Learn how we’ve aligned with regulatory reforms and government initiatives to ensure a secure and robust banking environment, providing a blueprint for compliance strategy.
• The Road Ahead: Our vision for the future of banking in Mozambique, detailing ongoing projects and upcoming innovations aimed at further enhancing the banking experience for individuals and businesses alike.

This white paper is not just a narrative of success in Mozambique; it’s a roadmap for financial institutions ready to embrace the future of banking. Don’t miss out on this opportunity to transform your services and elevate your market position.